So the other day, I was unpacking my summer clothes and rummaging though some old camp stuff and I stumbled across some CK-NJ history. I found the old sketches we had of the CK logo. Some of you, I figured, might like to know the history of our amazing camp logo.When I started working for Campus Kids we used the text logo at the top. Tom has told me that a lady who was a friend of one of his old colleague's, drew the logo as courtesy. Although no money was exchanged, Tom assures me that they sent her a VERY NICE bouquet of flowers. We usually printed it in the horizontal format you see here but occasionally it appeared in a vertical format with Campus above Kids. The style of the logo was intended to be reminiscent of the lettering on a college jersey and emphasize that we were on a school campus.
Later on, we realized that just the words weren't really campy enough. Some people saw the logo and assumed we were an academic program. We didn't want that so we decided to add a graphic of some kids. Tom didn't want something too detailed, more of a silhouette drawing that would look good in one color and any size. My wife Vanessa drew the second sketch you see there as a basic concept. It evolved into the third sketch by the time she was done. What she was going for was to show that it was boys and girls at CK and that we were both sports and arts. Also, (if you couldn't tell) the girl is playing Frisbee and the boy is doing the art. We started using that logo around 1997. In 2002, we reverted back to the text logo because we felt it wasn't saying enough about us.
Somewhere in the neighborhood of 2006, Tom and I were sitting around talking about how we needed to bring a picture of kids doing camp activities back to the logo. We felt people were not noticing our advertisements because the text was just boring and didn't feel summer campy enough. So I took out my sketch pad and drew the concept you see to the right. We wanted to show a variety of activities, not just the generic sports and arts depicted in earlier graphic. We also added the Sundial, which was the centerpiece of camp and would be easily recognized by any current CK-er. At the time, two big activities for us at camp were skateboarding and guitar. Remember, 2006 was the summer of the first CampStock! So we knew we wanted to include those in the graphic. Here's a little piece of CK logo trivia: the guitarist in the logo is based on a photograph of long time CK-er, Josh Katz, performing on stage. Anyway, we showed my terrible little sketch to Vanessa and it evolved into the logo we use today! It is usually depicted how you see it here but in some situations we add the year.
I hope you found that interesting. Stumbling across those old drawings was a pretty cool find. Well, camp is right around the corner and we're getting ready to move our operation over to the summer office. See you soon!
Jeremy
Later on, we realized that just the words weren't really campy enough. Some people saw the logo and assumed we were an academic program. We didn't want that so we decided to add a graphic of some kids. Tom didn't want something too detailed, more of a silhouette drawing that would look good in one color and any size. My wife Vanessa drew the second sketch you see there as a basic concept. It evolved into the third sketch by the time she was done. What she was going for was to show that it was boys and girls at CK and that we were both sports and arts. Also, (if you couldn't tell) the girl is playing Frisbee and the boy is doing the art. We started using that logo around 1997. In 2002, we reverted back to the text logo because we felt it wasn't saying enough about us.
Somewhere in the neighborhood of 2006, Tom and I were sitting around talking about how we needed to bring a picture of kids doing camp activities back to the logo. We felt people were not noticing our advertisements because the text was just boring and didn't feel summer campy enough. So I took out my sketch pad and drew the concept you see to the right. We wanted to show a variety of activities, not just the generic sports and arts depicted in earlier graphic. We also added the Sundial, which was the centerpiece of camp and would be easily recognized by any current CK-er. At the time, two big activities for us at camp were skateboarding and guitar. Remember, 2006 was the summer of the first CampStock! So we knew we wanted to include those in the graphic. Here's a little piece of CK logo trivia: the guitarist in the logo is based on a photograph of long time CK-er, Josh Katz, performing on stage. Anyway, we showed my terrible little sketch to Vanessa and it evolved into the logo we use today! It is usually depicted how you see it here but in some situations we add the year.
I hope you found that interesting. Stumbling across those old drawings was a pretty cool find. Well, camp is right around the corner and we're getting ready to move our operation over to the summer office. See you soon!
Jeremy
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